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Word of the Day: eyeliner
I first came to Macmillan Education back in 2012 while finishing a
postgraduate Publishing degree in London. Prior to graduating, I grew up in
Beijing, studied English Literature in the UK and spent a (very) brief stint
teaching in Poland – all of which eventually led me into ELT publishing.
off my life at Macmillan as the Marketing Assistant for the Macmillan English
Campus team, my job focused around the marketing promotion and support for our
digital products: Macmillan English Campus, Macmillan
Practice Online and onestopenglish. Working with digital resources has
definitely been an eye opening experience; within my first month of joining,
our team relaunched the entire platform and marketing site for Macmillan
Practice Online, which meant the very first job I was tasked with was to write
and upload content for 128 new course pages.
it’s been exciting to see how developments in the educational technology market
have continued to change and affect the way we work. In my current role as
Content Marketing Executive for our Digital Marketing team, I continue to work
with our digital products, but part of the change has meant an increased focus
on the digital vision we have as a company.
I now look after the coordination of content
marketing campaigns across our digital channels, from social media and email
marketing to our numerous websites. One of the best aspects of my job involves
commissioning new content for our campaigns, which can vary from filming a
video series to working on designs and infographics for our pages.